Higher Quality Yields Higher Viewership

According to analyst Chris Morrison at Venture Beat, Move Networks has differentiated itself from standard video streaming platforms (such as Flash and Windows) “in terms of its quality.” And Shelly Palmer recently said in MediaBytes that Move offers “without question the best online video experience” he has seen.

However, Move isn’t the only streaming provider that claims to stream video with high quality. So, what’s the difference? Move defines quality as (1) fast starts, (2) continuous playback, and (3) high fidelity. Our experience and reporting systems tell us that users stay more engaged with the video and visit the Web site more often if these three elements are maximized. Our streaming solution ensures that video is adapted to every kind of platform, regardless of bandwidth or processing power. Our reporting and analytic services show that when these are maximized, viewing lengths are extended. Most recently, our stats indicate that we have extended maximum viewing length from under 15 minutes to over 50 minutes. The bottom line: quality leads to increased viewership and is a must for advertisers. This makes perfect sense—media’s history demonstrates over and over that quality is the key to viewership. More on this idea another time . . .

Move is interested in hearing what you have to say about video quality and what creates a high-quality viewing experience for you.

Comments »

Move Networks has done the impossible! Delicious.

Move has made the discussion of BluRay versus HD-DVD completely uninteresting. Looking to the future and the headaches and squandered resources that will eventually bring viewers to full HD, mixing HDMI this and 1080i that, Move gives me what I want, to the HD degree I can handle, for as long as I want it. With the bandwidth of a CD, I can pull down HD-quality video … on my schedule.

As a publisher as well as a viewer, the mosaic and hybrid player capabilities shown in the Move Showcase are … mouth-watering. My appetite is whetted. My knife and fork are firmly in hand. Let’s feast!

Props all around. Move Networks drew major technological advancements together into one delicious stew. Thanks.

Okay, tracked you down…had heard of you before but didn’t realize that MOVE was doing the OPRAH event! SOOOOO how the heck does the player download so quick? Click and it was there. I don’t remember downloading the player earlier for anything? But maybe I did to watch a TV show? WHAT IS YOUR SECRET? js

Good question, Joyce. The player only requires a small plug-in, which is why it downloads so quickly. Also, you’re right that you may have downloaded it earlier if you watched a show at ABC, Fox, CW, ESPN360, etc.–it was probably so quick that you don’t remember it.

Are there any plans to create a stand alone streaming video player?
Its very hard to watch the stream in the TV when your TV is configured to as the second monitor.
Thanks

Why no media player for linux?

Hi John-

I came across your Media Player through the Oprah event, very quick launch and quality was very good. I was wondering however how you guys compare to companies that don’t need a player to stream video (eg. when the player is embedded in the stream), and that don’t cache files to a computer’s hard drive. I was at Streaming Media West last November and came across a company that was Streaming HD video under at 1 Meg, full screen with no player, no download, no caching, and instant launch-this wasn’t a live event such as the Oprah event but still similar I believe. Thanks TK

Sebastian, Thanks for your question. Each media publisher chooses which options to offer their viewers on the Move Media Player. Stand-alone players may be available soon.

Dan, Support for Linux is in the works. Stay tuned!

Thomas, Thanks for your question. There is always a player to stream video, though it may not be seen, especially if it’s already installed on a machine. Having a player installed (or in Move’s case, a plug-in) allows for greater intelligence and a better viewer experience. Likewise, we don’t have to cache files to a computer’s hard drive, but we do it because it improves the viewer’s experience.

When is linux going to be supported. Move networks is by far the best streaming player I have ever seen but my linux boxes can’t use it except through Wine which is hardly worth it. Let’s get going.

Like the player on Mac, Windows, but can’t use it in Linux. What’s up? And why does the player say “Flash 9″ when I click on it? I thought it was a separate plugin?

I have a slow broadband connection and, through experimentation, determined that streaming videos were quite watchable on ABC, the CW and Fox, but not on CBS or NBC (because of frequent pauses). After a little exploration, I found that what was common to ABC, the CW, and Fox (but not to CBS or NBC) was Move Networks. Congratulations on an excellent product!

Also trying to use the media player from Linux (Ubuntu.) Kinda stinks. Used to be able to watch ABC.com shows online. Glad to hear, “it’s in the works.” Hope that pans out sooner than later. I was happy to see Adobe finally support flash for Linux. I just hope we don’t have to wait as long as Adobe took…especially where alternative media players like Move are becoming more appealing to publishers. Either way, I have alot of praise for Adobe and Move for even porting this to Linux in the first place (we have yet to see from Move, I suppose. Wait and see…)

It’s there a mailing list where I can register and get an email once the linux version is relesed?.

Please, I need the player ASAP since I hate windows and I wan’t linux to be my home default OS.

All of my TV channels are with Movenetworks player.

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