April 22, 2008
At NAB 2008, Beet.TV interviewed Microsoft’s Steve Sklepowich about the Move-Microsoft strategic partnership, and Sklepowich expressed why Microsoft is so excited to be integrating Move’s exceptional technology with Silverlight. He said, “Move has raised the bar for streaming today on the Web. They have just a really gorgeous adaptive streaming technology with some very interesting ad insertion models as well as a very interesting HD experience. [. . .] Silverlight brings a next-level of interactivity—DVD interactivity—together with [Move's] high-quality adaptive streaming experience. ”
More details about the Move-Microsoft partnership coming soon.
Move has a definite advantage. The way Move delivers video is very clever – it does not need special servers, only a simple download for the viewer.
This is strong competition for Flash and those systems needing special server configurations. Once the video is encoded, it can go anywhere including that part of the world where bandwidth is just broadening – like upstate NY where we are, or India, Africa, etc. Move combined with SilverLight looks a bit like a silver bullet to Flash. Flash is proven. It will be fascinating to watch this scenario play out.