Short, Small, Functional and High Quality…that is my Laptop and my Mobile and MUST BE my advertisements. They all mirror one another, quite perfectly. Yet, using TXT Ads to my phone while I watch my video still accomplishes the goal of engaging, interacting and convincing me to buy. ELSE, collect a small subscription fee, and kill the ads all together, geeze millions more would rather do that and get uninterrupted gratification..again, I’m getting paid and reinvesting in content, keeping the sheep grazing at my vids. chrishorn@gmail.com All, the Best.

I just flipped over to firebrand.com, but it is on a non-commercial break. When I ran across firebrand a few weeks ago, it struck me as the flip-side of the monetization discussion. And reading the current page, “when done well” echoes John’s remarks above.

However the other flip-side of advertising is that in my world of instant gratification, I generally want to proceed at my pace. While I may choose to take a snack or bathroom break, I prefer to keep the action going; I generally don’t want to stop for “these message”, for “a word from our sponsor”.

There is of course a flip-side to the flip-side. In the theme of instant gratification, there are times when I want the information which I could have gathered from the ad. Just as when you drive down the freeway, you are not really disposed to take notes from a radio ad or a billboard, so during a video program or television show, you are less than inclined to pull out your geeky notepad to take notes. But the punch line is that a streaming video program is on a general-purpose computer. It can remember for you, given the right prompting.

The HD Radio folks have added a tag button so that you can download the current song later on iTunes. Perhaps it is really something from the “opt-in marketing” playbook. Seems that a similar “opt-in” button would be nice in the video streaming monetization world as well. And a turbo “opt-in with viral tell-my-friends” button would be intriguing as well.