Media Post Publications | July 5, 2007
The winner is the consumer, who gets all the benefits of self-scheduling and the devices and bandwidth with which to enjoy TV in it’s prime, online. Full Article…
The winner is the consumer, who gets all the benefits of self-scheduling and the devices and bandwidth with which to enjoy TV in it’s prime, online. Full Article…
Generally, the quality, fluidity and reliability of most broadband streaming has rarely ever matched that of typical cable, DBS or terrestrial television. Yet ABC/Disney is counting on a lot of consumers getting into the habit of thinking last night’s missed episode of “Boston Legal” is only a few mouse clicks away—and that the simple process of viewing it in long form via streaming will be both uneventful and positive. Adding HD to the experience is designed to push the habit-changing experience a bit further along. Full Article…
One of the most spectacular online video players can be found at ABC.com. It was introduced just last month and has attracted quite a bit of attention. The player shows remarkable, full-screen high quality. And, it loads quickly.
It’s not Flash, it’s not Windows Media and it’s not distributed on P2P. It’s a new kind of streaming media from a small company in Utah, Move Networks. Full Article…
But maybe short attention spans were just a function of bad technology. A handful of show producers are trading in the Web’s old flavor of video delivery (the dominant one being Adobe Systems Flash) for newer technologies that deliver clear and smooth streamed images. Their supposedly attention-deficient viewers are suddenly half-hour fans again. (free registration required) Full Article…
The challenge…was to develop a player that would “put TV shows on the Web in a way no one had done before”… Over the next 62 days—and more than their share of all-nighters—the abc.com crew, using technology from Move Networks, built a wide-screen format designed for watching an entire 43-minute program “like in an Imax theater…” Full Article…
In a April 2006 report, Insight, a marketing research firm, concluded that as streaming video leaves the introductory phase and as technological problems are solved, the streaming market is expected to grow at a compound annual rate of nearly 32 percent over the next five years, driven by on-demand audio, on-demand video and accompanying advertising revenue. Full Article…
It’s clear that ABC has the superior product… Move Networks, partially funded by Disney’s venture capital arm, is also allowing Fox and The CW to use their program. Full Article…
Alexis Rapo, vice president of digital media for ABC, added that the full-screen version offered by Move was “incredibly crisp and clean compared to Flash” and only had minimal buffering at the beginning of the stream. She said that this should hopefully lead to a better viewing experience for users, which in turn, should boost the effectiveness of the commercials that advertisers are placing within the streams. Full Article…