Move Monetize provides real-time analytics that give publishers data about viewers in greater depth than they’re ever experienced. Comprehensive information about viewers and viewing behaviors helps publishers make the best decisions about program schedules, targeted advertising, and video quality. As publishers measure the actual experiences they’re delivering to viewers, they’re better able to grow and monetize their Internet television business.

Viewership reporting is a top priority for Move Networks because accurate, detailed analytics create a monetizable business model for publishers, and we want publishers to succeed. At this time, Move Monetize provides publishers with the following reports:

• Unique viewers (sub-hourly, hourly, daily, weekly, monthly, yearly, and custom)
• Program, episode, and segment viewed details
• Time of day and days of the week for each program, episode, and segment viewed
• Bit rates and GBs served on Move Media Player, with additional metrics for quality of service, quality of experience, and cost of service
• Location of viewing (country, state, and DMA)
• “Top” lists (top programs and episodes, top days and times, top locations, top bit rates, top affiliates)
• Custom reports (might include metrics for affiliate or partner sites, screeners, ads and campaign IDs, etc.)

Not only are Move’s analytics deeper and more actionable, they are also significantly more accurate than the estimates provided by agencies such as comScore, Nielsen, and others. Move’s accuracy is made possible by our unique technology that uses the client—Move Media Plugin—as the “brain” of each video stream, so that every viewing experience for every viewer is recorded directly from the site of viewing. comScore, Nielsen, and others can only make estimates based on sample groups, Web analytics, or an additional client that viewers must download, creating problems of inaccuracy when cookies are deleted or sample groups don’t include every viewer.

With 1:1 viewership reporting (a unique report for each and every viewer), Move Monetize gives publishers exactly the information they need and want for business growth and monetization.

Download a PDF document about Move Monetize to learn more.