More Consumers Are Watching TV Broadcasts Online Thanks to Higher Streaming Quality
The number of consumers viewing entire episodes online has dramatically increased as Move is gaining more than 100,000 new unique viewers every 24 hours.
American Fork, UT — November 14, 2007
Move Networks, a leading provider of digital media publishing and delivery services, announced today that in less than one year more than twenty million unique viewers have used Move Networks to watch long form or live near-HD or HD video content online from leading broadcasters. Move is currently capturing more than 100,000 new unique streaming video viewers each day. Move Networks has quickly become the premier publishing platform for many leading media companies that want to deliver near-HD or HD video content online.
Move Networks offers a high quality viewing experience: video with fast starts, high fidelity and continuous playing. As evidenced by the rapidly growing number of Move-enabled viewers supporting an average viewing time of more than 50 minutes per session, Move is demonstrating that users respond to a high quality experience. Users are willing to watch more video in extended viewing sessions when the experience is compelling.
“Move Networks is leading the transformation to high-resolution, full-screen quality that is comparable with the living room HDTV,” said John Edwards, CEO of Move Networks, Inc. “Today’s publishers want to grab the attention of viewers and our statistics demonstrate that high quality video will garner the attention the publishers are seeking. Move helps publishers bring the attention to their content that it deserves. Everyone wins, the publisher’s content is displayed in the optimum environment and the viewers love the experience. Move is proving that users not only demand access to premium content online, they will go get their content where it is delivered in the best possible format. A high-quality viewing experience is key.”
The following statistics focus on Move’s customers only:
- The number of consumers viewing entire episodes online has dramatically increased as Move is gaining more than 100,000 new unique viewers every 24 hours.
- A Move-enabled user’s average viewing time is 50 minutes (much higher than other industry estimates, which have placed average video viewing times across the Internet closer to 2.7 minutes).
- Viewers have watched more than 15 million hours of Move-enabled near-HD or HD premium video content online in October alone.
- Already in November, more than twice the number of viewers watched long form video online than watched in the entire month of August.
- Move has streamed more than 50 million hours of television this year.
Move Networks lets content publishers stream direct-to-consumer video programming in a full-screen, broadcast-quality format with profound economic efficiencies and a dramatically better user experience. This delivery method also affords the publisher the ability to deliver video without having to give up their direct relationship with their viewers.
About Move Networks
Move Networks, Inc. is a leading provider of video services that drive the growth and support of online audiences for leading broadcasters and publishers including Fox, ABC, the CW, and Discovery. The video technologies and services developed and managed by Move Networks enable leading brands to deliver live and on-demand programming to millions of people without the buffering, stalling, and low-quality viewing experiences common with competing technologies.