NFL Touts High-Def Game Replays
Sports Business Journal | January 5, 2009
The NFL is preparing a significant marketing push this month for Game Rewind, its new high-definition online game replay service.
The subscription-based product, which made its debut early last month, marks an extension of Game Pass, its existing TV replay offering. The online product is designed, in part, to achieve several key goals for the league: further establish NFL.com as the leading destination for online football video, continue testing on higher-resolution video online that is only now beginning to reach substantial numbers of people, and increase subscription revenue for the league during what has become a turbulent period for advertising of all forms.
The product is sold either as a $19.99 season pass that runs through March 30, or for $4.99 a week. The full-length video replays are shown commercial-free and are blacked out while any other NFL games are in play. A mosaic feature offers simultaneous viewing of up to four games, and statistics and chat functions are embedded into the video player. Aiding the league on the effort are NeuLion and Move Networks Inc.