PluggedIn Launches, Hopes To Pry Kids Loose From YouTube
Silicon Alley Insider | April 16, 2008
We know music videos are popular on the Web. The question is whether the kids that drive them to the top of the rankings care enough about quality to leave YouTube. Investors in startup PluggedIn Media thinks they do. The startup, backed with $2 million in venture funding from Will Smith’s Overbrook Entertainment and others, will stream “near DVD-quality videos” on the Web, and has deals with three of four majors: Universal Music Group, EMI and SonyBMG. (The site has no overall licensing deal with Warner Music Group (WMG), but some individual deals for videos.)
