Web Sports Enters HD Area
Broadcasting & Cable | November 24, 2008
Networks and leagues hope hi-def streaming boosts viewing times and revenue
Ten years after U.S. networks began producing major league sports coverage in high-definition, HD sports has become ubiquitous. Now, networks and sports leagues are looking to bring the same experience to the Web by stepping up the quality of their online streaming, including the production of live HD streams for sports such as college football and basketball. The belief is that delivering higher-quality video will lead to longer viewing times and thus boost Web advertising and/or subscription revenues.